New York SBDC Research Network

Obtained From:   Marketing Profs Just as the universe comprises a wide variety of types of stars, so does your customer base. And like the universe, where some stars shine brighter, some of your customers are better than others. Now imagine the power of being able to separate your worst customers from your brightest star customers—and find more like your brightest ones! Doing so entails evaluating and understanding what it takes to attract, acquire, keep, and grow your new and existing customers' value. And to find, keep, and grow the value of your customers requires a customer-centric  culture  and  approach  in your marketing. Dr. Peter Fader, author of  Customer Centricity ,  defines customer-centric marketing as looking at a customer's lifetime value and focusing your marketing efforts on the high-value customer segment in order to drive profits. The suggestion here is that by understanding who your current high value customers are, you are bette...

From eMarketer : According to a recent Vision Critical survey of digital buyers in North America, 80.1% of respondents said they would be comfortable sharing personal information directly with a brand for the purposes of personalizing marketing messages. But just 16.7% said they would be OK with sharing this type of information through third parties. The utilization of third-party data has become a hot topic in recent weeks due to Facebook’s ongoing scandal with Cambridge Analytica, in which information was harvested without people’s permission for voter targeting purposes. The growing skepticism toward data collection was reflected in a Gallup survey of 785 Facebook users in April 2018, in which 43% of respondents said they were very concerned about invasion of privacy. That was up from 30% in 2011.

from Elise Hu of NPR If you've ever wondered just how much marketing companies know about you, whether it's your education or income or purchase preferences, today you can see for yourself.  With the beta launch of AboutTheData.com , marketing technology company Acxiom is giving you a glimpse of the online profile your shopping habits have created for you — the one digital marketers use to sell things to you. continue reading at the link: http://www.npr.org/blogs/alltechconsidered/2013/09/04/218889785/get-a-glimpse-of-the-data-marketers-have-about-you

The federal Data Accountability and Trust Act, should it become law, would mandate new breach notification requirements. What does this mean for enterprises? This article will look at the new reporting requirements and examine when and how your organization will have to report a breach to the FTC and what new steps you’ll have to institute to comply. DATA has passed in the House of Representatives and is awaiting Senate approval. Designed to protect personally identifiable information (PII) from misuse, the DATA Act would be similar to many existing state identity data breach notification laws requiring organizations that are entrusted with PII to report breaches promptly once they are discovered. The business benefit of the proposed federal breach notification law is that it would supersede the 48 existing state and territory laws that vary in their definitions of personal information, specify different notification methods and differ in their requirements for preventive and det...

Several of President Obama’s open government initiative data websites are scheduled to go dark in May due to lack of funding. Funding will run out on April 20 for IT Dashboard; Data.gov , which provides enhanced access to publicly available federal datasets; and Paymentaccuracy.gov , which tracks improper payments from government programs. Other open government public data sites scheduled to go dark after July 30 are USASpending.gov , which provides detailed information on federal contracts, and Apps.gov , a site that tracks how federal agencies use free web applications. More information about the proposed cuts is available here.

Data.gov is leading the way in democratizing public sector data and driving innovation. The data is being surfaced from many locations making the Government data stores available to researchers to perform their own analysis. Developers are finding good uses for the datasets, providing interesting and useful applications that allow for new views and public analysis. This is a work in progress, but this movement is spreading to cities, states, and other countries. For instance, type in the word migration , and you'll get 2007-2008 State-to-State AND County-to-county Migration Inflow AND Outflow, along with the source of that data, which is the IRS. Enter the term business and find Business Employment Dynamics, Licenses and Permits Search, and Loans Search.

In the midst of this cold snap many of us are enduring, think back to the balmy days of December 2006. That unusually mild month may have put the year into the record books. About.com has an article describing the process of determining the temperature, which is over two degrees Fahrenheit higher than the 20th Century mean, which may suggest evidence of global warming . I note this, in part, because of the fact that there is apparently more than one way to measure these things, and that 1998 may instead be the "winner". Something for clients, advisors, and especially librarians to remember when they look for, or receive, information is that there may be more than one way to parse the data, about global warming , the number of small businesses, or anything else. (I do believe, BTW, that there IS global warming, and that humans have contributed to it; it's the different methodologies that I wished to comment on.) And speaking of heat, here's a list of individuals curre...