New York SBDC Research Network

The high cost of these keywords is the result of competitive bidding, according to the report. For mesothelioma-related keywords, attorneys set high bids in Google AdWords because they stand to receive large sums of money when a plaintiff in a lawsuit gains a favorable judgment or settlement. One thing to note is that keywords with the highest average CPCs tend to be more niche and do not generally correlate to the biggest overall ad spends. An analysis of 2014 data by Adgooroo found the top keywords by spend are for the most part broader terms, such as "free credit report" and "car insurance." Read more from MarketingProfs

I'm as guilty as the next person when it comes to using search engines - I tend to use one search engine for every search. Obviously, I use databases and specific resources when I am doing research, but if I want to start a search from scratch, I head straight to Google. If I were to search for a video or audio file, I use Google. If I want to search for a topic or article, I use Google. But by doing this, I am limiting myself. There are hundreds of search engines available for use and many of them are geared toward searching for a specific type of file or result. 100+ Alternative Search Engines You Should Know lists many niche search engines that allow the searcher "to search for the things you’re looking for, and because they are more focused, their results tend to be more accurate." For example, MyPlick is a free service that lets you share, embed and discover presentations and slide shows online. TooDoc searches the web for PDF files and nothing else. You can even ...

"Hmmm.... I think I heard about that somewhere..." Have you ever wanted a search engine that can search through multimedia content, including audio and video files without written transcripts? Here's a tool that might be helpful. EveryZing's ezSEARCH "is the web’s first integrated universal site search solution, enabling multimedia content to be indexed and searched just like any web document." Search results yield the multimedia file where your term occurs, and links you to the part of the file where your term is spoken.

A new search engine, Cuil - pronounced "cool" - started today. You can read all about its claims of being "better than Google" here and here , among many other places. Apparently, it was having start-up jityters, as one person indicated that one couldn't access it at all fotr a time. But I got through and tried New York State Small Business Development Center ; it actually suggested the whole name after I had typed New York State Sm My result: We didn’t find any results for "New York State Small Business Development Center" Some reasons might be... a typo. Please check your spelling. your search includes a term that is very rare. Try to find a more common substitute. too many search terms. Please try fewer terms. Finally, try to think of different words to describe your search. It’s the first item on Google. Meh. And as a matter of vanity, I cuiled my blogs and they showed on the 7th page, while they're on the first page on Google. As this wri...

Roll your own search engine Create search engines using the sources you trust. Works the way the personalized pages on Google or Yahoo! work but this time with the purpose of searching those sites. They also have a toolbar so that you can limit to your favorite sources wherever you happen to be. So if you want to the New York Times, Answers.com and Amazon.com in a drop down or radio button, there it is. They have a popular set of sources but you can also design your own - list all the sites you like and then label the group - what they call a " searchroll " You can also look at others' searchrolls. So if you like Rosario Dawson , then you can have a look at her Latino Issues roll which lists about a dozen sites of interest. Steve Rubel , marketing strategist, has created the Interactive Marketing roll which includes many really good marketing sites.

Every so often, McAfee (the company that provides popular security software for home and business computers) evaluates the safety of the links generated by the most popular search engines. In early June, they released " The State of Search Engines " as a 2007 follow-up to similar reports written in 2006. If you've ever run a site analysis using McAfee, you'll know that they use a color-coded system to flag sites that feature security risks such as spyware loaders, high-volume spam generators, hyper pop-up ad creation, etc. This particular study theorizes that people rely on search engines to get what they want. So, the company reviews just how frequently search engines expose you to sites that they consider dangerous to your computer's security. Here are their key findings: Overall, 4.0% of search results link to risky Web sites, which marks an improvement from 5.0% in May 2006. Dangerous sites are found in search results of all 5 of the top US search engines ...