Even women agree that men should have major input in decisions about buying big-ticket items. Six in ten women say that a recommendation from a spouse or partner is a deciding factor when making these purchases. So when you’re just buying women, you’re missing key influencers – men.
And six in ten men say it's their call or that they have a key role in big-ticket purchases in their households. Times have changed and men have stepped up and are more engaged than ever.