Friday, April 29, 2011

Marketing To Men

Three in ten men are single, and of those, 80% are the decision-makers in their households. I know what you’re thinking – that’s logical. But it is, in fact, an overlooked aspect of many male lifestyle situations, and a hidden gem that many advertisers keep missing. This segment buys small and big-ticket items like automobiles, clothing and more at levels equal to or greater than women in most cases.
Even women agree that men should have major input in decisions about buying big-ticket items. Six in ten women say that a recommendation from a spouse or partner is a deciding factor when making these purchases. So when you’re just buying women, you’re missing key influencers – men.
And six in ten men say it's their call or that they have a key role in big-ticket purchases in their households. Times have changed and men have stepped up and are more engaged than ever.


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