New York SBDC Research Network

Written by Marco Carbajo  Article from SBA A website is an essential element for running a successful business. A business without a website can potentially lose out on great opportunities since potential customers can’t reach you, find you and learn about you online. Creating a small business website can lead to many different ways to market your business and help it grow much faster than relying on traditional marketing methods alone. If you’re looking for a way to reach more customers, or people to influence, the internet is where your business needs to be.  With over 78% of adult Americans using the Internet and a remarkable 2.2 billion people online worldwide, it’s no surprise that small businesses with websites experience an average of 39% greater revenue per year than those without websites, according to the Small Business Administration.  Not only does having a small business website establish credibility with consumers; it also is the first face of yo...

From eMarketer Consumers know what they want, and when it comes to visiting a small business’ website, they expect the same experience they would get from a larger chain. If website visitors don’t get that experience—whether because the site doesn’t provide simple information like an address or business hours, or because it has a poor mobile experience—then they are left with a bad impression.

From MarketingProfs : Search engines keep getting smarter, but that doesn't mean SEO is no longer necessary. Your business will lose out to competitors if you're not working to keep it in the public eye. Although all SEO hinges on great content and a responsive website, local SEO has its own practices and requirements that influence how you rank locally. There are literally hundreds of local SEO ranking factors to consider, but what I've detailed here are five of the most important. 1. Create a targeted landing page for each location

 Does your website seem to lack something?Maybe your'e not receiving the feedback or traffic on your site as you envisioned... well there are some simply ways to add more substance and glamour SBA  has 7 ways to do so- giving you the tools to reinvent yourself

Your website is your virtual place of business.  Just like your regular place of business, you want it to be neat, clean, attractive, inviting and professional looking. Here are 7 low cost ways to improve a homepage to meet today's standards -- and they may be easier than you think. 1. Freshen the Content Regularly 2. Make Sure It Has a Call to Action 3. Add Contact Information Prominently 4. Add Images and/or Video 5. Update Your Design to Current Standards 6. Improve Page Speed 7. Make it Mobile Responsive Learn more at:  SBA