New York SBDC Research Network

From  Crisis PR – Top 10 Best and Worst A reputation is a delicate thing, which can take years to build up and mere moments to sully. And the way a company communicates with stakeholders and the general public during a crisis can be pivotal in determining whether it bounces back stronger than ever or is irrevocably tarnished by its response to the situation. Whether it’s adversity towards a product or tragedy, reputation is one of the key elements to business success and companies will work hard to retain one thing from their customers – trust. See More PR News Crisis Management Top 4 Worst-Handled PR Crises of 2016

"Every cell tower in the Long Island community stopped working and representatives from wireless companies were nowhere to be found…Schnirman (Long Beach city manager) said he spent a week after the storm trying to persuade a wireless carrier, which he declined to name, to deploy a portable cell tower -- known as a "cell on wheels" -- to restore service in Long Beach.  “We reached out to the carrier’s customer support to ask about getting a cell on wheels and the voice on phone said ‘You might want to look that up on Internet. I don’t know what that is,’” he recalled. “ Of course, we had no Internet. " (smith 2013) What is your Businesses’ Communications Backup Plan? When disaster strikes, when the coming spring brings floods, tornadoes or the unexpected ice storm, are you prepared? And the power and communication outages that come with it, are your businesses prepared to keep open the lines of communication. Do you have an emergency communications plan? Cons...