Of course, we had no Internet. What is your Businesses’ Communications Backup Plan
"Every cell tower in the Long Island community stopped working and representatives from wireless companies were nowhere to be found…Schnirman (Long Beach city manager) said he spent a week after the storm trying to persuade a wireless carrier, which he declined to name, to deploy a portable cell tower -- known as a "cell on wheels" -- to restore service in Long Beach. “We reached out to the carrier’s customer support to ask about getting a cell on wheels and the voice on phone said ‘You might want to look that up on Internet. I don’t know what that is,’” he recalled. “Of course, we had no Internet."(smith 2013)
What is your Businesses’ Communications Backup Plan?
When
disaster strikes, when the coming spring brings floods, tornadoes or the
unexpected ice storm, are you prepared? And the power and communication outages
that come with it, are your businesses prepared to keep open the lines of
communication. Do you have an emergency communications
plan? Consider this Crisis Communications
Plan as you recall the aftermath of Superstorm Sandy.
“One
year after Hurricane Sandy triggered a communications blackout across the
country's most populous region, city governments, federal regulators and
wireless carriers are still grappling with how to keep cell phones working in a
disaster. Phone companies have come under pressure to ensure they can provide
service in emergencies, and while they have taken steps to bolster their
networks, many question whether it will be enough for the next big storm.
The search
for answers has become increasingly urgent as storms grow in strength and
frequency and rising numbers of people ditch their landlines. Today, almost 40 percent of households use only cell phones,
relying on wireless networks to contact family, friends or 911 in an emergency.
Sandy
exposed the weaknesses of wireless in a crisis. With electricity out for days,
cell towers ran out of backup power. Sandy knocked out one-fourth of towers in
the Northeast, leaving thousands unable to make calls.” “"After Sandy hit,
far too many impacted residents struggled to get service because far too many
cell towers were rendered inoperable," Sen. Charles Schumer (D-N.Y.) said
at a news conference last year. But the wireless industry sued to fight off mandates for longer-lasting battery
power after Hurricane Katrina. And today, carriers maintain that their towers
have enough backup power and requiring more would be of little use if towers or
lines connecting them to the network are damaged in a hurricane.
Instead,
the Federal Communications Commission has proposed that carriers be required to
publicly disclose how many of their towers stop working after storms. The new
rule, if adopted, would help consumers choose which provider is most dependable
in severe weather and “shame companies into beefing up their infrastructure,”
said Howard Feld, senior vice president at Public Knowledge, a public interest
group.”The
wireless industry, however, says it has already spent the past year
strengthening its networks to ensure cell service after the next hurricane. AT&T,
Verizon, Sprint and T-Mobile told The Huffington Post they have taken a variety
of measures, investing in more generators and portable cell towers, upgrading
cables that connect towers to the network, and expanding capacity so networks
don’t jam when millions of people try to make calls at once.
CRISIS COMMUNICATIONS PLAN
When an
emergency occurs, the need to communicate is immediate. If business operations
are disrupted, customers will want to know how they will be impacted.
Regulators may need to be notified and local government officials will want to
know what is going on in their community. Employees and their families will be
concerned and want information. Neighbors living near the facility may need
information—especially if they are threatened by the incident. All of these
“audiences” will want information before the business has a chance to begin
communicating.” Social media outlets can spread a rumor faster than anyone can
decide the truth of a real time situation.
“A business must be able to respond
promptly, accurately and confidently during an emergency in the hours and days
that follow. Many different audiences must be reached with information specific
to their interests and needs. The image of the business can be positively or
negatively impacted by public perceptions of the handling of the incident.” Read
the complete plan at the link http://www.ready.gov/business/implementation/crisis
Remember all your good intentions and preparations can disappear the moment an event occurs. Your best laid plans mean little without testing. Make sure you hold regular crisis and communication drills. Be sure your stakeholders are being served and that your assets know their roles and resources available to them.
Remember all your good intentions and preparations can disappear the moment an event occurs. Your best laid plans mean little without testing. Make sure you hold regular crisis and communication drills. Be sure your stakeholders are being served and that your assets know their roles and resources available to them.
For more
views of Crisis communications you may enjoy the following links.
http://www2.agilityrecovery.com/library-resources/
http://www2.agilityrecovery.com/library-resources/
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