New York SBDC Research Network

Obtained From: MarketingProfs For a long time, B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened up opportunities for B2B marketers, too, driven in large part by a changing demographic of B2B buyers and their video-consumption behaviors. According to a recent Google study , 70% of B2B buyers watch videos along their path to purchase—a whopping 52% jump in just two years. Are you still on the fence about whether to take advantage of video in your marketing program? Consider these five reasons to take the plunge.

From eMarketer : Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. Although the body of research on video ad metrics is still limited, the noisiness in the data is remarkable given how concrete some of these metrics are. Nevertheless, those who have followed the industry understand that many complicating factors are at play. One such factor is that each company measures activity on its own platform, which is only a small sample of the broader universe.

From:  eMarketer Video streaming quality issues  continue to be a big problem  for the advertising and media industries. Whether they’re caused by problems with slow internet connections, or  high demand for streaming video content  during peak periods, the continued troubles are turning off viewers and causing headaches for media executives. Finding evidence of video viewers’ distaste for bad-quality video isn’t difficult. The latest example comes from a Q1 2017 study released by video performance and analytics firm  Mux . According to the company’s investigation of US digital video viewers who stopped watching videos due to various streaming issues, about 85% said they gave up because the load time took too long, while a nearly identical percentage said stalling and the dreaded problem of “rebuffering” caused them to end their viewing session.

A wealth of services are available to entrepreneurial-minded students at the State University of New York. Those in scientific or technological disciplines can turn their research into a real business with the help of the New York Small Business Development Center, university technology transfer departments, and the SUNY Research Foundation. Check out our new video HERE . See other NYSBDC videos on our YouTube channel .

As our intake of user-generated content has increased, businesses have capitalized on that material and in turn, relaxed the style of corporate media. We see ads copying the style of social media, and the use of popular social media stars to promote brands. The use of humor is becoming even more expected. There has been an increase in the use of various short video-based communication formats across the Internet. From Vine s, SnapChat s, Instagram and Twitter joining the already established YouTube , FaceBook and Tumblr , very young people in particular are comfortable using these methods and video content is proliferating. Small business brands need to be relevant, and it would be wise to consider video as a vital part of the marketing mix. Any dedicated person with a smartphone can start making video content, but it is an opportunity for videographers whose meat-and-potatoes are wedding videos and christenings to expand their clientele. Some businesses are especially suited to usi...

Every February, movie industry greats from around the world gather in Los Angeles to salute the year’s best films.  In that same tradition, we’d like to offer up our list of some of the best online business films – okay, videos -- culled from  our expansive online library  of instructional videos.  Sure, our videos weren’t directed by anyone named Scorcese or Spielberg, but our videos can help you with whatever strategic decision is on your plate. Without further ado, the nominees are:

Videos Showcase Entrepreneurs Who Have Started or Grown a Business WASHINGTON – Everyone has a story, and now the U.S. Small Business Administration is giving entrepreneurs a new online platform to share their stories and showcase their successful and thriving businesses. SBA has launched “Small Business Owners Speak,” an interactive platform featuring videos by entrepreneurs from across the country who have started or grown a business with the help of the SBA. The videos will be featured at www.sba.gov/stories . The page features videos submitted during SBA’s 2012 National Small Business Week video contest. But to help reach out to more small business owners, SBA has opened “Small Business Owners Speak” to other entrepreneurs interested in submitting a video to be featured there, where more information about the video submission process. The page features a map of the United States that allows users to click on videos by state or by using the drop-down menu and searching ...

SBA is teaming up with Visa to ask small business owners: “Where will your next customer come from?” To recognize successful small exporters and increase awareness toward federal assistance for exporters, SBA is sponsoring its Export Video Contest. The contest, presented in partnership with the National Export Initiative and Export.gov, will award monetary prizes to five successful small business exporters representing a variety of industries. American small businesses looking to expand are going global. There are a number of advantages to exporting: reaching new customers, increasing sales and profits, and becoming less dependent on domestic demand, to name several. In fact, over two-thirds of the world’s purchasing power is based outside the U.S., where the vast majority of consumers reside. The U.S. government stands ready to help your small business get started in exporting, with an array of programs, tools and resources. More HERE .

On a non-small-business-related note, this blog post from Wired cites the new channel on YouTube that's hosted by the Library of Congress. The LoC has an extensive film and video collection, but only 70 such items are currently available on YouTube. However, it's pretty cool to see the first recorded image of a human being in motion (from Thomas Edison's archives). More stuff from LoC will follow. For now, a pretty neat novelty. And now, back to the business of our blog . . .