Crafting the Right Content for Your Next Product Launch
Provided by Rae Steinbach A strong product launch requires a strong marketing campaign. From ensuring you’re using a verified email list to developing dynamic imagery for your new product, you need to ensure you’ll be putting your best foot forward when your product launches. If you’re trying to generate buzz for a new product, you need to determine what type of content to focus on in your strategy. Your two main options are evergreen content and one-off content. Neither one is “better” than the other for a product launch. To determine which is best for your needs, you need to first understand the unique benefits each type of content offers. One-Off Content Builds Buzz One-off content associates your new product with the season, a timely event, or anything else that’s immediately relevant to a potential customer. For example, if you were promoting a new app for purchasing concert tickets, your content might focus on an upcoming festival that would likely appeal to your custom...