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Marketingprofs.com is likely well-known to do you for their articles and great advice on marketing for small business. They also offer video tutorials like their Take10 program. Marketing professionals offer focus on specific topics to get you up to speed.You can even watch them on your mobile device through their app. They are available in real-time but you can also purchase single sessions for $10 on-demand. This tutorial is by Viveka von Rosen of Marketingprofs.com  who is the author of LinkedIn Marketing: An Hour a Day . Take 10: Use LinkedIn's Newest Features to Boost Your Profile You created your LinkedIn profile five years ago, and it looks fine. So why spend more time on it? ... ... In just 10 minutes, LinkedIn expert Viveka von Rosen will share how you can start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom hero image to help define your business and how to add media to increase your cred...

LinkedIn provides an unrivaled branding and visibility opportunity for companies that harness the true power of LinkedIn and engage their staff. It is one of the most valuable branding tools you have—and right now, it's a competitive advantage. Very few companies have effectively implemented a comprehensive LinkedIn branding plan. Some companies don't even allow their employees to access LinkedIn. Some 10% of US employees work for a company where access to LinkedIn is blocked (access to other social media tools like Facebook and Twitter is even more restrictive), according to a study by Statista. Those companies are missing out on major opportunities to bolster branding, grow revenue, increase visibility, and turn employees into engaged and committed brand ambassadors. Here's why your company needs a comprehensive LinkedIn program. Read more from MarketingProfs .

Why has LinkedIn become such an instrumental networking tool for businesses and potential employees? Employers are using social networks to find potential employees because that’s where they spend the majority of their time. With the outstanding number of people interacting on social media websites every day, employers are searching for potential employees in the all the right places. LinkedIn has become is a professional networking site that helps individuals connect and stay in contact with employers and coworkers no matter if they move or make changes in their career. It was launched on May 5, 2003 and has more than 200 million users in over 200 countries. LinkedIn is now being used as an effective source to assess potential employee’s professionalism, personality, level of intelligence, or, in many cases, lack thereof. A huge advantage of LinkedIn is that employers can view the professionals with which the candidate currently connects. Most recently, business connections seem t...

From ReidHoffman.org At Greylock, my partners and I are driven by one guiding mission: always help entrepreneurs. It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. Entrepreneurs often ask me for help with their pitch decks. Because we value integrity and confidentiality at Greylock, we never share an entrepreneur’s pitch deck with others. What I’ve honorably been able to do, however, is share the deck I used to pitch LinkedIn to Greylock for a Series B investment back in 2004. This past May was the 10th anniversary of LinkedIn, and while reflecting on my entrepreneurial journey, I realized that no one gets to see the presentation decks for successful companies. This gave me an idea: I could help many more entrepreneurs by making the deck available not just to the Greylock network of entrepreneurs, but to everyone. Today, I share the Series B deck with you, too. It has man...

As an avid LinkedIn user, I have discovered some wonderful tips and tricks that don’t seem to be universally known to the LinkedIn community. Most people know what LinkedIn is, but many don't know how to use it to its full potential. It’s taken some time to learn these tricks. LinkedIn can be a little hard to initially navigate, but don’t let this scare you away. It is one of the absolute best tools you can use to build your personal brand! Here are 5 LinkedIn tricks I wanted to share to make your LinkedIn experience just a little bit easier. What you did not know about LinkedIn

From Marketing Profs : On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, making a purchase) after interacting with a social networking site, according to a survey from ACTIVE Network. Across the five social networks studied—Facebook, LinkedIn, Twitter, Google+, and Pinterest—Facebook drives the most offline actions overall: 87% of Facebook users have taken some type of action offline as a result of an interaction via the site. Pinterest (70%) ranks second in generating offline actions, followed by LinkedIn (60%), Twitter (56%), and Google+ (37%).

Or so says online marketing expert Tim Peter: "A few days ago, Mike Moran noted "nobody needs both Pinterest and LinkedIn." And, generally, Mike's absolutely right. Too many guys in black turtlenecks and very cool eyeglasses try to fit their standard portfolio of tricks and tips to your business, without really considering how to various social channels fit your brand's needs. But…Why don't you need both Pinterest and LinkedIn? Actually, you might. Read on to find out why. " Since I don't even have a Pinterest account, I'm behind the curve...again.

On Monday, I got a notice from an old college friend via Facebook. Yesterday, I received a request from someone to connect to my LinkedIn account. Today, I read an article from Computerworld on which of these sites was better for business. Call it karma. LinkedIn has always been designed as a networking site solely for interaction among those in business. Facebook originated as a networking site amongst those with college or university email addresses. However, it is being adapted more and more by those in the labor force as a means of finding better opportunities, contract employees, and so forth. The article presents six scenarios, and asked separate writers to argue the merits of one versus the other in that situation. Needless to say, the article doesn't provide an answer to the question of "Which is better?" (unless you consider "It depends" as a worthwhile conclusion). I only dabble at both, but I can certainly see why people get hooked on these sites.