Tuesday, February 24, 2015

Why Every Person in Your Company Needs to Be Using LinkedIn

LinkedIn provides an unrivaled branding and visibility opportunity for companies that harness the true power of LinkedIn and engage their staff. It is one of the most valuable branding tools you have—and right now, it's a competitive advantage.

Very few companies have effectively implemented a comprehensive LinkedIn branding plan.

Some companies don't even allow their employees to access LinkedIn. Some 10% of US employees work for a company where access to LinkedIn is blocked (access to other social media tools like Facebook and Twitter is even more restrictive), according to a study by Statista. Those companies are missing out on major opportunities to bolster branding, grow revenue, increase visibility, and turn employees into engaged and committed brand ambassadors.

Here's why your company needs a comprehensive LinkedIn program.



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