New York SBDC Research Network

by Chris Anderson, TED Curator. From LinkedIn : When I first took over leadership of TED in late 2001, I was reeling from the near collapse of the company I had spent fifteen years building, and I was terrified of another huge public failure. I had been struggling to persuade the TED community to back my vision for TED, and I feared that it might just fizzle out. Back then, TED was an annual conference in California, owned and hosted by a charismatic architect named Richard Saul Wurman, whose larger-than-life presence infused every aspect of the conference. About 800 people attended every year, and most of them seemed resigned to the fact that TED probably couldn’t survive once Wurman departed. The TED conference of February 2002 was the last one to be held under his leadership, and I had one chance and one chance only to persuade TED attendees that the conference would continue just fine. I had never run a conference before, however, and despite my best efforts over several mont...

"Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. (From The Design Studio session at TED2012, guest curated by Chee Pearlman and David Rockwell.)" The applicability in business, design as marketing, is quite striking. The link is HERE .