New York SBDC Research Network

From Yougov.com : Driving brand loyalty among the affluent has never been more challenging. New brands, new options, and new products are competing for the devotion of your customers. What’s more, the majority of the global elite don’t feel personally connected to many brands, even though they say that a personal relationship factors into their loyalty. A new study from YouGov on affluent shoppers worldwide reveals that most just want brands to show them their loyalty is appreciated. Indeed, 72% said they felt that way.

From eMarketer : A leaked document published by The Guardian outlines the guidelines Facebook is using to monitor big topic issues like violence and racism. Saying “#stab and become the fear of the Zionist,” for example, would be considered a credible threat—and Facebook moderators would be able to remove that particular content. But saying “kick a person with red hair” or “let’s beat up fat kids” is not considered a realistic threat of violence. Similarly, videos featuring violent deaths will be marked as disturbing, but will not always be deleted because they might raise awareness about issues such as mental illness. Clearly, there are gray areas in the way content is handled. What the leak has done is shed light on one simple truth: Publishing mammoths like Facebook and Google (which has also experienced its share of controversy over content) can’t currently provide 100% brand safety. At scale, user-generated content provides too great of a challenge. And this doesn’t ne...

From iMPACT : A brand is more than just a logo. It’s a tone of voice, a feeling, a set of expectations that arise when people hear your name. It’s the values and emotions that the thought of your business evokes. A logo or color palette are simply reflections of these larger ideas - but that doesn’t make them any less important. In fact, it actually makes them even more important. Regardless of what your business is, you should establish a brand and branding. Having a well-thought out, consistent brand creates a sense of professionalism and reliability and instills confidence in both prospective and existing customers . For owners of small businesses, this concept can be intimidating and seem expensive, but it doesn’t have to be. In the handy infographic below, Cooper House, an Oklahoma-based branding and design studio outlines a number of essential tips to help small-business owners establish and maintain a brand and as well as tactics for creating recognition.

From MarketingProfs ; US teenagers age 13-17 say YouTube and Netflix are the coolest brands, according to recent research from Think With Google. The report was based on data from a survey conducted by YouGov in June 2016 of 1,100 people age 13-17 (Generation Z) in the United States. Respondents were asked to rank 122 popular brands on how known they are and how cool they are. The purpose of this magazine is to provide a glimpse into the world of teens in the US through the lens of what they find cool. Cool is an indication of what people pay attention to, what gets them excited, and can often act as a manifestation of their hope and dreams. Unlike millennials, this group is ambitious, engaged, and feel like they can change the world. For Generation Z, what’s cool is also a representation of their values, their expectations of themselves, their peers, and the brands they hold in the highest regard. What you’re looking at is proprietary research conceived and executed by the Bran...