Monday, April 17, 2017

Which Brands and Social Networks Do Teens Think Are Cool?

From MarketingProfs;

US teenagers age 13-17 say YouTube and Netflix are the coolest brands, according to recent research from Think With Google.

The report was based on data from a survey conducted by YouGov in June 2016 of 1,100 people age 13-17 (Generation Z) in the United States. Respondents were asked to rank 122 popular brands on how known they are and how cool they are.

The purpose of this magazine is to provide a glimpse into the world of teens in the US through the lens of what they find cool. Cool is an indication of what people pay attention to, what gets them excited, and can often act as a manifestation of their hope and dreams. Unlike millennials, this group is ambitious, engaged, and feel like they can change the world. For Generation Z, what’s cool is also a representation of their values, their expectations of themselves, their peers, and the brands they hold in the highest regard. What you’re looking at is proprietary research conceived and executed by the Brand Team for Consumer Apps at Google. We hope it serves as glimpse into the minds of the most informed and connected generation yet—Gen Z.

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