His speech is based on the ideas of his non-fiction book “Drive”, which was published in 2009. In this book, he argues that human motivation is largely intrinsic, and that the aspects of this motivation can be divided into autonomy, mastery and purpose. He argues against old models of motivation driven by rewards and fear of punishment, dominated by extrinsic factors such as money.
If you have 10 minutes to spare please check out this informative video. Its progressive ideas will really stimulate ideas on how to make your workplace a more cohesive unit.
Drive: The surprising truth about what motivates us