For a long time, B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened up opportunities for B2B marketers, too, driven in large part by a changing demographic of B2B buyers and their video-consumption behaviors. According to a recent Google study, 70% of B2B buyers watch videos along their path to purchase—a whopping 52% jump in just two years.
Are you still on the fence about whether to take advantage of video in your marketing program? Consider these five reasons to take the plunge.