The Brand-Content Preferences of Different Age Groups

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Obtained from: MarketingProfs


Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups?
To find out, HubSpot surveyed 3,010 consumers age 18 and older in Colombia, Germany, Mexico, and the United States.
More than half of surveyed consumers age 54 and younger want to see more videos from brands they support. Some 47% of consumers age 55+ also want to see more videos from brands they support.
There are significant differences in the preferences of various age groups for other content types. Only 22% of consumers age 18-24 value emails from brands they support, compared with 68% of consumers age 55+.

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