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From eMarketer : This year, driven by display ads, mobile will account for 69.9% of all digital advertising. With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022. "Advertisers are pouring dollars into mobile due to growing mobile commerce activity. Conversions from mobile display ad placements have already surpassed those of desktop," said Corey McNair, forecasting analyst.

From Marketing Profs : We all know mobile is gaining momentum, and it's not going to slow down anytime soon. So what can marketers do to make sure their websites stay up-to-date with the latest mobile trends? This infographic by film editing simplifiers Filmora has the following tips: • Make sure videos are mobile-friendly. • More broadly, make sure your website is mobile-friendly. (If your audiences use mobile devices—and they probably do—this should be your first priority.) • Explore augmented reality (AR) and virtual reality (VR) options to enhance customer experiences. • If you're running video ads, use mobile native video advertising. • Ensure making payments on mobile is easy to do. • Consider QR codes to streamline user experience.

From:  MarketingProfs Mobile advertising is dominated by two giants, Facebook and Google. In fact,  85% of mobile advertising spend  goes to those two channels, and they both now identify mobile as a primary area of importance for future growth. Facebook's mobile revenue is projected to grow by more than 50% year over year, with Google's growing at a healthy 20%. How did Facebook and Google come to dominate the top of the mobile ad food chain? For starters, each boasts a network of more than a billion daily users. This enables both companies to offer high-quality targeting at a massive scale that most other channels can't replicate. Facebook predicted early on that highly targeted app installs would be popular with advertisers. It guessed correctly, and now Facebook's mobile ad practice fuels  more than 80%  of its $5.2 billion annual advertising revenue stream. Meanwhile, Google has long been the dominant player in search advertising, which makes up the bulk