The truth is, it’s far from that simple. For every story of someone whose project went viral and exceeded its goal in the first few hours, there are several from earnest entrepreneurs whose crowdfunding efforts missed the mark.
So, why do more crowdfunding campaigns fail than succeed? What can you learn from a crowdfunding failure? I talked to entrepreneurs who’ve made crowdfunding mistakes, and got their perspective on what went wrong with their initial campaigns, and what eventually led them to success.
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