How Much Longer Until Small Businesses Join the Mobile World? -

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Small businesses acknowledge the business effect mobile can have, but so far, they haven’t done much about it. In March 2015 polling by Endurance International Group, 78% of US small-business respondents said their businesses did not have a mobile solution or app, despite the fact that 71% felt that having one would have a positive impact on business.

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Expertise, time and money all play a role in mobile’s low adoption. Among respondents who didn’t have a mobile solution or app, half blamed it on the fact that they didn’t know how to build one. Around one-quarter said they were too busy running their businesses to maintain an app, and spending itself was an issue, as a similar percentage said creating a mobile app simply cost too much. Similarly, 37% of respondents cited the time and resources required to enable mobile sales as one of the biggest mobile strategy challenges.
- See more at emarketer.com

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