Friday, March 20, 2015

3 Social Media Strategies to Inspire You

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan.

Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and to generate customer engagement.

On the other hand, social media marketing is also still a very young discipline, and a rapidly changing one, which means that as a whole it is one of the hardest channels to consistently get right. Unlike TV advertisements or other types of advertising, there are no established rules and no real paradigms or laws that marketers can reliably follow. In this absence of rules, how do you know what to do?

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