New York SBDC Research Network

From MarketingProfs ; US teenagers age 13-17 say YouTube and Netflix are the coolest brands, according to recent research from Think With Google. The report was based on data from a survey conducted by YouGov in June 2016 of 1,100 people age 13-17 (Generation Z) in the United States. Respondents were asked to rank 122 popular brands on how known they are and how cool they are. The purpose of this magazine is to provide a glimpse into the world of teens in the US through the lens of what they find cool. Cool is an indication of what people pay attention to, what gets them excited, and can often act as a manifestation of their hope and dreams. Unlike millennials, this group is ambitious, engaged, and feel like they can change the world. For Generation Z, what’s cool is also a representation of their values, their expectations of themselves, their peers, and the brands they hold in the highest regard. What you’re looking at is proprietary research conceived and executed by the Bran...

What’s a ning you ask? It is an online platform that allows users to create and participate in their own social networks. Librarians love these sorts of things, and nings have been a recent topic of discussion on our favorite BusLib listserve. Like a listserve, a ning can facilitate communication between individuals with shared interests, and provide a forum for notices and discussion. Unlike a listerve, you have the opportunity to post a picture, and perhaps carry on a more casual discussion than you would want to post to a list of thousands. You can create your own, or participate in an existing ning. And librarians aren’t the only ones with nings. These are all related to business . Read more about Ning here.