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By MARK SULLIVAN From Fast Company Facebook’s Instagram photo-sharing app has become a hotspot for brands, and a hotspot for consumers who want a sort of digital window shopping experience. Today, Instagram sweetened the deal by adding a checkout feature to the app so users can buy stuff they see in their feed without ever having to leave Instagram... Instagram says its users have been sending strong signals that they want to be able to shop inside the app. The company says 80% of its users actively follow a brand or brands on Instagram. And 130 million users are interacting with shopping posts on Instagram every month, Instagram product management lead Ashley Yuki told me. “We started building this last year, but before we even did anything people were trying to shop for products on Instagram,” she said. The on-Instagram checkout feature is currently a closed beta, so only a small group of 20 brands will get it at first. They include Adidas, Burberry, H&M, Micheal Kors, Nik...

From Businesss Wire : More businesses are realizing the importance of mobile apps, but are discovering deploying and managing apps in their business is not as easy as they had thought. To gauge the state of apps in the enterprise, Kony, Inc., the leading enterprise mobility and digital applications company, partnered with Wakefield Research. The global survey of more than 1,000 line-of-business executives revealed the majority of respondents are still unsatisfied with the apps they have due to challenges around user experience, cost, and ongoing maintenance. In addition, trust in IT is dismal with fewer than 1 in 5 of respondents saying they would work with their in-house IT department. “Enterprises recognize the importance of apps for their business,” said Carlos Carvajal, chief marketing officer at Kony, Inc. “Unfortunately, as this survey reveals, hurdles around app user experience, cost, and management are stifling innovation. The challenge is organizations that fail to innovate...

From Bplans : Almost on a weekly basis, I meet new aspiring entrepreneurs looking to execute on their ideas. Some believe in the all-in approach to product development: build an advanced app. If it works, they’ll hit it big, and if it doesn’t, they’ll make some changes and do it again. Others believe in the start small, grow strong approach: build a small version of the app, test user demand, and then take it from there. In both scenarios, it seems that startup venture initiation and idea validation are strictly dependent on the app... Early stage idea validation can be accomplished without building an application. It’s possible to simulate user experience through existing, lower-tech resources.

SBDC Staff Training seems like a long time ago already, and we left with the plan that I would share my presentation on Best Apps for Small Business. In the time between then and now, I've dabbled in even more apps that I'd like to share in case you might find them useful for yourself or your clients. I'll be making posts on the different categories of apps with a great deal of crossover. Calendars, Lists and To-Dos  For Chrome users, this is my actual favorite for a to-do product and it's actually for the desktop. I had been reading an anecdote about the Ivy Lee Method for achieving peak productivity which you may be familiar with. The gist is that at the end of each day, you write down the most important things to achieve the following day. Write down 6 items, but only 6. Prioritize those 6. Tomorrow, concentrate on completing the 1st item. Don't move to the next until that item is done. Carry on in this fashion for the rest of the list. Repeat daily. ...

From:  MarketingProfs Mobile advertising is dominated by two giants, Facebook and Google. In fact,  85% of mobile advertising spend  goes to those two channels, and they both now identify mobile as a primary area of importance for future growth. Facebook's mobile revenue is projected to grow by more than 50% year over year, with Google's growing at a healthy 20%. How did Facebook and Google come to dominate the top of the mobile ad food chain? For starters, each boasts a network of more than a billion daily users. This enables both companies to offer high-quality targeting at a massive scale that most other channels can't replicate. Facebook predicted early on that highly targeted app installs would be popular with advertisers. It guessed correctly, and now Facebook's mobile ad practice fuels  more than 80%  of its $5.2 billion annual advertising revenue stream. Meanwhile, Google has long been the dominant player in search advertising, which makes up t...

From Nerdwallet Problem solver. Communicator. Financial whiz. Running a small business involves wearing a lot of hats. If you’re looking to increase productivity and organization — or just make your life as an entrepreneur a little easier — a good app might be just what you need. In the ever-growing and changing world of technology, “app” is a word heard all throughout the day. Whether it’s an alarm app that gets you out of bed, or a reviews app that helps you figure out where you want to have lunch, there’s no changing the fact that society as a whole uses mobile devices and the apps that accompany them to plan out their lives. To help you navigate the seemingly endless sea of business apps, Nerdwallet compiled a list of their favorites. These 25 can help you stay organized and in charge, no matter which hat you’re wearing.

The use of technology for bettering health is on the rise. Indeed, wearables and similar markets are projected to grow by leaps and bounds in the coming years. In this slideshow, PersonalTech MDM shows where the boom is expected to happen and what practitioners should know. Special thanks goes to the New Jersey Institute of Technology’s online Master of Science in computer science program for allowing us to use this data.

Mobile marketing has finally come of age with more consumers than ever making purchases using their mobile devices. If you're in business, then this is a trend you need to pay attention to. CIO.com reports that 28 percent of sales are now conducted on mobile devices, primarily smartphones. In 2014, sales using smartphones increased by 87 percent year-over-year. While sales via tablets expanded by a smaller percentage, it still grew by 52 percent. In other words, mobile marketing is the wave of the future. Yet, many brands have yet to develop fully mature mobile marketing strategies. For some, mobile marketing remains somewhat vague and difficult to contain in the same way as traditional marketing. While mobile marketing is still growing and evolving, it is basically any type of marketing that is used to promote business through the use of a mobile device, including smartphones and tablets. Mobile marketing doesn't have to be some mysterious thing. More from Entrepreneur...

Small businesses acknowledge the business effect mobile can have, but so far, they haven’t done much about it. In March 2015 polling by  Endurance International Group , 78% of US small-business respondents said their businesses did not have a mobile solution or app, despite the fact that 71% felt that having one would have a positive impact on business. SHARE THIS 0 2 0 4 0 Expertise, time and money all play a role in mobile’s low adoption. Among respondents who didn’t have a mobile solution or app, half blamed it on the fact that they didn’t know how to build one. Around one-quarter said they were too busy running their businesses to maintain an app, and spending itself was an issue, as a similar percentage said creating a mobile app simply cost too much. Similarly, 37% of respondents cited the time and resources required to enable mobile sales as one of the biggest mobile strategy challenges. - See more at emarketer.com

I strolled through the paths of the web wilderness to cull some of my favorite lists of prepare, respond and recover apps for crisis and disaster management….but..you say…but what about...? But What About …No Cell Service? “Anyone that’s been through a   natural disaster   realizes cell service is often times one of the 1st things to go! Sometimes having good cell service is tough enough, so why would you bother downloading apps to your phone if a disaster is going to wipe them out? Well, a lot of these apps once downloaded do not need to be connected to the internet or have cell service to run them. Many are informational apps and will still be able to show you how to do CPR, act as a flashlight, or pull-up important documents as long as they have battery power.” source:  ( http://prepared-housewives.com/emergency-apps-that-might-just-save-your-life/ ) Of course, you can’t count on cellular, Wi-Fi service or power to charge your batteries during a disa...