New York SBDC Research Network

Business team and spouses Colleen and Stephen Sheehan started small, then went big. Tired of working for someone else, in 2010 they opened a Northwest-style-meets-Southern-cuisine food cart in downtown Eugene, Oregon. Their cart Delacata quickly became a local favorite, garnering multiple “Best of Eugene” accolades in annual people’s choice contests from local newspaper “Eugene Weekly.” But in 2013, the Sheehans set their sights higher. Riding the current national craft beer boom, the Sheehans remodeled a two-story, 5,580-square-foot former Carl’s Jr. restaurant into Elk Horn Brewery. The brewpub opened in 2014 and is gaining renown for its unique food menu, beers, and ciders. Elk Horn also won “Best New Restaurant” in Eugene Weekly Best of Eugene 2014-2015. In the midst of managing employees, running two businesses, handling suppliers, discussing beer styles with their brewer, and taking on all the other challenges of running a brewery and restaurant, the Sheehans took some time t...

There are times when you or your staff are feeling less than inspired but creative problem solving is essential. And there are some people— maybe even you—who fear the blank page or any situation in which they must use their creativity (technical term: getting creative-now-o-phobia). Getting started is often the most difficult part of the creative process. Rather than worrying about the finished project, start by creating sparks. Think of them as embryonic ideas that still need a lot of nurturing before reaching maturity. Don’t worry about the finished project just yet—instead, focus on rough concepts that ultimately can be molded into a final version. HERE are five fun techniques that will help generate creative sparks.