Three Rules for Innovation Teams
Follow these rules, and you'll see a dramatic difference in your own team's ability to innovate: 1. Manage Creative Friction The wrong type of friction on teams makes people hate each other and hold back, but the right type gets results. How do you encourage good creative friction? Share the experience. The whole team, including the client, work together through all steps of the ideation process from consumer learning, to analysis of possibilities, to envisioning the final idea. Working with consumers directly to understand their needs and aspirations is an especially powerful bonding experience that gives the team a common sense of purpose, and creates a shared foundation of facts and feelings. Remove communication barriers. People communicate in different ways, so we do social styles analyses to help people understand how their teammates tend to communicate. Are they a driver, amiable, expressive or analytical? They learn that it is not that Harry is necessarily overb...