Hey Cynics, Hold That Cold Water: Why The Ice Bucket Challenge Worked
From Forbes : A pitcher of cold ice water. A social media account. And a smart phone. Those are the elements of philanthropy’s feel good hit of the summer – the Ice Bucket Challenge, starring a millennial near you and almost every celebrity you can name. This August, it’s been as inevitable as a sun burn. Yet as with every great instant movement these days, the backlash is here like a late day summer thunderstorm. You’ve probably heard the criticism. It’s a stunt, mere “slactivism.” It’s a substitute for real long-term involvement and engagement. It’s all about showing off for social media. It won’t change a thing, or cure ALS or ease the suffering of those with the disease. Which is true, I guess, to some degree... But [have you] ever been to a big ticket charity gala?