New York SBDC Research Network

From the Wall Street Journal : By   ERIC R. DANTON ‘Weird Al’ Yankovic premieres ‘Mission Statement’ video on WSJ   Robert Trachtenberg “Weird Al” Yankovic  wraps up his eight-day string of video releases with  “Mission Statement,”  which premieres today on Speakeasy. The song, from Yankovic’s new album “ Mandatory Fun ,”  is in the style of “Suite: Judy Blue Eyes”  by  Crosby, Stills & Nash . The song features Yankovic harmonizing with himself on lyrics constructed of corporate jargon, like “operationalize our strategies” and “leverage our core competencies,” while the animated whiteboard video depicts a live-action hand that is drawing illustrations to go with the words.

If you are looking for a mission statement to emulate, your first stop should be MissionStatements.com . It includes statements from Fortune 500 companies, but also from restaurants, technology companies, construction businesses, real estate firms, hospitals, day care centers and more. It also contains some slogans/mottos and business descriptions. The web page says: A company's mission statement is a constant reminder to its employees of why the company exists and what the founders envisioned when they put their fame and fortune at risk to breathe life into their dreams. Woe to the company that loses sight of its Mission Statement for it has taken the first step on the slippery slope to failure. BELL: The Business Ethics Links Library is "a comprehensive starting point for research in corporate ethics and social responsibility. The database provides access to codes of ethics for U.S. companies and trade and professional associations, ethics sites at college and university bu...