Should Online Retailers Blacklist Serial Returners?
Written by Jen King Article from eMarketer Following Amazon’s recent decision to ban consumers suspected of abusing its return policy, other retailers may follow in the ecommerce giant’s footsteps to protect their bottom lines. With the operational cost of returns skyrocketing, retailers can’t afford to have consumers making too many returns. Plus, the popularity of the try-before-you-buy model can be overwhelming for retailers not equipped for high return volume. A September 2018 study from Brightpearl conducted by OnePoll found that 61% of US retailers would consider permanently blocking “serial returners” who abuse free return policies.