New York SBDC Research Network

From the FCC : Benefits and Risks of a Wireless Network Many consumers and small businesses use wireless (Wi-Fi) networks to enable their laptops and other wireless devices to access the Internet. Wi-Fi networks generally include a wireless “router” connected to a broadband Internet service via a modem that is attached to the cable or telephone network. Sometimes the wireless router and the modem are integrated into one device. While Wi-Fi networks provide many benefits, an unprotected network can result in unauthorized use and potential harm unless certain steps are taken. In some cases, unauthorized users may be able to access your private information, view the content of transmissions, download unlawful content using your network or infect computers with viruses or spyware. Unauthorized users may also cause harm beyond your computer or network, such as sending spam, spyware or viruses to others, and the activity can be traced back to your network. How to Secure a Wireless Networ...

When it comes to businesses promoting their location as having free WiFi access, I think primarily of bookstores, coffeehouses, and hotels. However, WiFi access is something that any small business can promote. In today's New York Times, there's an article called " In-Store Wi-Fi Is Free, but Not Commercial-Free ". It features a company called AnchorFree , which "has introduced a service that lets merchants of any size — from a large bookstore chain to a mom-and-pop restaurant — offer free advertising-supported Wi-Fi to customers on the store premises. People who are shopping or eating in an AnchorFree location will see banner ads on their screens or short video spots or both before their browsing session." The article also mentions JiWire as a company that "has a similar system, though a different technological approach." If you have a client whose customer base includes the techno-literate, this is a service that they might want to consider.