New York SBDC Research Network

If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube. According to research by Pew Internet, http://pewinternet.org/Reports/2011/Video-sharing-sites.aspx 71% of online Americans use social media video sites (and that study was conducted in 2011—the percentage has likely increased since then). A picture is worth a thousand words so the cliché goes and a motion picture is priceless, which is why Pew Internet described videos as “social currency” when they reported in 2012 that 41% of adult internet users share and repost videos on social media. More from ...

Google introduced a new program in partnership with American Express called My Business Story. This lets small businesses tell their stories through videos, and leads up to the second annual Small Business Saturday, which is aimed at encouraging communities to spend and support local businesses. Deadline is November 15. More HERE .

Here is Copyright Clearance Center’s new animated video concerning academic copyright . The video educates people, specifically faculty, about copyright laws when distributing materials to students, via course packs or readings uploaded online.

You probably know the Motion Picture Association of America, if at all, as the folks who administer the movie ratings. True enough, but it also collects a lot of statistics as well. They include: 2006 U.S. Theatrical Market Statistics A summary of 2006’s theatrical performance, looking at box office trends, admissions trends and consumer attitudes. US Theatrical Snapshot A brief summary of the domestic box office, admission and screen count trends, including the top five grossing films domestically. International Theatrical Snapshot A brief summary of international box office and admission trends by region for the past four years, includes the top five grossing films worldwide. Movie Attendance Study An annual study which provides a summary of the demographics of moviegoers and an analysis of the yearly changes in frequent movie attendance. 2005 Piracy Data Summary A summary of a piracy study conducted by LEK Consulting outlining losses due to piracy, profile of a typical pirate,...