Wednesday, August 07, 2013

Make Video Part Of Your Social Media Marketing

If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube. According to research by Pew Internet, http://pewinternet.org/Reports/2011/Video-sharing-sites.aspx 71% of online Americans use social media video sites (and that study was conducted in 2011—the percentage has likely increased since then).

A picture is worth a thousand words so the cliché goes and a motion picture is priceless, which is why Pew Internet described videos as “social currency” when they reported in 2012 that 41% of adult internet users share and repost videos on social media.

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