New York SBDC Research Network

From eMarketer : Using location data has helped many retailers target their marketing and advertising more precisely to better reach consumers. But new data finds there are several inhibitors keeping US retailers from taking advantage of location-based analytics. The study, from Retail Systems Research (RSR), found that roughly half (47%) of retailers surveyed said concerns about the "creepiness" factor in tracking consumers was one of the top barriers to using location-based analytics. And there's also the issue of privacy.

If you’re looking for a business location, you may be wondering, “where on earth do I start?” I’m going to help you figure that out. Once you’ve read this article, you will have a number of creative ideas for ways you can go about looking for your business location. While I’ve never had to find a location for myself, mainly because I’ve never started my own main street business, I have been privy to the process when my father decided to start his own garden center. It’s laborious if you don’t know what you’re doing. But, if you’ve got a heads up on how others do it, you’re way ahead of the curve. Read more at: Bplans

If you’ve been thinking about starting a business for a while, chances are you’ve got an idea of what your business location is going to look like. That’s great, but it’s not enough. Choosing the right location is about so much more than finding the place that looks closest to the one you’ve envisioned. It’s about being somewhere your customers will see you, about being in a competitive location, about staying within budget, and about meeting local and state regulations and laws. Read more at: Bplans

Who is Your City? by Richard Florida I have not read this book. I was in Barnes and Noble and came across this title that naturally strikes a chord with me. I had a quick gander and thought I would like to read it and then, while in my car I was teased with a promise of a program discussing the book with the author that never materialized for me. So, I went looking for the story and ended up at this site and took the short survey to discover my best city - of the cities I listed as places I would consider living. The site offers some information about the book and also has themed maps for things such as innovation, economic activity, "mega-regions of Asia", and personality maps, all fun stuff. I have always said I would like to live in an amalgamation of the best cities I have lived in: Brooklyn's frank neighborliness, San Francisco's creative happiness, London's energy and brains...so if SanFrooklyn exists, I'm there.

We're members of the National Restaurant Association (though the only things we cook around here are leftovers at lunch). As such, I get emails from this organization, linking to stories that represent current trends in the industry. Today's email cited a recent story in the Providence Journal (you might - MIGHT - have to register [for free] to read this) as to the trend of naming restaurants after their location. Restaurants rely heavily on word-of-mouth, and if its name includes all or part of its address, then industry insiders feel that these owners have a great advantage. The article cautions against possible trademark infringement, as well as taking care not to create a name that sounds more like a union chapter than a place to eat. However, keep this advice in mind for your restaurant clients who are still debating what they should call their place. (NOTE: There are quotes in this piece that infer that a number-in-the-name strategy is an advantage for people who loo...