New York SBDC Research Network

From MarketingProfs : Enter for a chance to win..." I see that call to action—or something similar—all over. You do, too. Social media is certainly no exception. Contests, competitions, and sweepstakes are raging hot across the major networks as a go-to strategy for so many content marketers. Why? The answer is that we humans are wired to get involved in contests. We want to play, compete, and, of course, win. As a copywriter and marketing strategist, I've been probing what makes people tick for decades. I know a fair share about what engages people, but I'm no psychologist. So I did some research because I wanted to know why "contest marketing" is so compelling. I picked up these insights from Sander van der Linder PhD on Psychology Today: For most people, there is something inexplicably compelling about the nature of competition. "Competitiveness" is a biological trait that co-evolved with the basic need for survival.

Google introduced a new program in partnership with American Express called My Business Story. This lets small businesses tell their stories through videos, and leads up to the second annual Small Business Saturday, which is aimed at encouraging communities to spend and support local businesses. Deadline is November 15. More HERE .

SBA is teaming up with Visa to ask small business owners: “Where will your next customer come from?” To recognize successful small exporters and increase awareness toward federal assistance for exporters, SBA is sponsoring its Export Video Contest. The contest, presented in partnership with the National Export Initiative and Export.gov, will award monetary prizes to five successful small business exporters representing a variety of industries. American small businesses looking to expand are going global. There are a number of advantages to exporting: reaching new customers, increasing sales and profits, and becoming less dependent on domestic demand, to name several. In fact, over two-thirds of the world’s purchasing power is based outside the U.S., where the vast majority of consumers reside. The U.S. government stands ready to help your small business get started in exporting, with an array of programs, tools and resources. More HERE .

Intuit has now made their "Simple Start" version of QuickBooks (formerly $99) free, recommended for very small or one-person businesses. Entrepreneurs can also enter Intuit’s contest to win $50,000 ($40,000 cash and $10,000 in products and services). Get contest details and download a free copy of Simple Start here . These activities are tied into Intuit's "Just Start" campaign, including a series of exciting live events featuring Rhonda Abrams, small business advice columnist and expert, as the "expert-in-residence." She'll be available one-on-one to answer questions about business. People who meet Rhonda will receive one of her books (free and personally autographed), get free Simple Start software, and enter Intuit’s "Just Start" contest for a chance to win $50,000 for their business. New York – Thurs & Friday, November 8-9, 11 am – 2 pm Grand Central Terminal, Vanderbilt Hall Boston – Tues & Weds, November 13-14, ...