New York SBDC Research Network

f you want something done, ask a busy person. The old saying rings true, but it also spells doom for that busy person. When you develop a reputation for being responsive and generous, an ever-expanding mountain of requests will come your way. This may be why Warren Buffett says: “The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.” For those of us who enjoy being helpful—or just plain polite—this is no easy task. Every “no” is a missed opportunity to make a difference and build a relationship. And if it comes across the wrong way to the wrong person, it’s also a surefire way to brand yourself as selfish and rude. More from LinkedIn .

Like a lot of struggling smaller cities, in our area, we see businesses that have survived severe changes downtown. There is a drive to increase the traffic to downtown areas and convince businesses to locate there over malls. But sometimes, the cityscape doesn't give an accurate picture of what is going on behind closed doors. Walking down the street, so many businesses that appear defunct from the street are actually viable. Now, I know word-of-mouth is great and all, but these businesses could do more to get someone not already familiar with them in the door. Improving signage, cleaning up window displays and generally smartening up their "face" would go a long way to improving business. Developing a unified image may help develop new business. An example of another way to improve a brand identity is with shopping bags. The lastest Entrepreneur Magazine has a short article by Gwen Moran entitled It's in the Bag that looks at how a business can take advantage of ...