America's SBDC Virtual Conference Sept 29-30, 2020
Today is the first day of the ASBDC annual conference, held virtually this year due to COVID-19 but still with a lot of great sponsors and content. America's SBDC is the association that represents America's nationwide network of Small Business Development Centers (SBDCs). This will be my first virtual conference but I imagine it will be the state of affairs for the foreseeable future. In this case, it means more people are able to "attend" which is a good thing. It will be interesting to see how this event turns out. The trade show aspect of a conference is tricky since it is awkward enough (to me) in person. Creating a virtual 'booth' is more challenging when trying to hold an attendee's attention. There are videos and chats and some useful materials but I think for brands that really want to wow, they will have to break out of the chat or zoom box and add something more. Maybe they can borrow something from the TikTok generation to liven up and add a...