New York SBDC Research Network

In theory, entrepreneurship sounds awesome. You’re your own boss so you can set your own hours, work from home in your PJs and do work that really matters to you. But as any entrepreneur will tell you, starting your own business is not nearly as glamorous. In fact, it can often be pretty scary and lonely. Entrepreneurs take a great financial risk to get their ventures off the ground, often using their own savings and quitting steady jobs to pursue their dreams. Yes, entrepreneurs make their own hours, but they put in many more of them than the average employee (often 12 a day or more) and, still, they face a high failure rate. Entrepreneur values those who choose to create their own path, and we’re not alone. Empact, a Princeton, N.J.-based company that provides education and networking opportunities to young entrepreneurs, today released its annual list of 100 startups led by entrepreneurs under 35 that should be on everyone’s radar. Those chosen for the Empact100 stood out amon...

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The Business Idea Center can be very helpful to the budding entrepreneur. Click on the industry, or interest, and drill down to the business you are interested in. You'll read: Business At A Glance, including startup costs, home based (whether it can be operated from home), and whether franchises are available. More detail in the business overview.

I would like to point out that Entrepreneur Magazines did not capitalize the word "brilliant" in the title to this blog. Although the title of the article is 10 Brilliant Marketing Ideas , the magazine only capitalized the first letter. After reading the article, I felt that it was important for me to highlight how truly brilliant the 10 marketing ideas were for the world of business. I have highlighted a few below, but I highly recommend checking out all 10. #1 - A Diamond is Forever - The popular De Beers campaign in 1939 "brazenly promoted the idea that every marriage required the gift of bling...[and] invented the "two months' salary" spending rule." Another example - "Just Do It". #6 - Absolut Vodka - "The product was clear, flavorless and more or less indistinguishable from any of its competitors. But the agency TBWA's clever use of the bottle's shape and name made Absolut the first breakout premium vodka - and inspired bar...