Friday, January 29, 2010

10 BRILLIANT Marketing Ideas!

I would like to point out that Entrepreneur Magazines did not capitalize the word "brilliant" in the title to this blog. Although the title of the article is 10 Brilliant Marketing Ideas, the magazine only capitalized the first letter. After reading the article, I felt that it was important for me to highlight how truly brilliant the 10 marketing ideas were for the world of business. I have highlighted a few below, but I highly recommend checking out all 10.

#1 - A Diamond is Forever - The popular De Beers campaign in 1939 "brazenly promoted the idea that every marriage required the gift of bling...[and] invented the "two months' salary" spending rule." Another example - "Just Do It".

#6 - Absolut Vodka - "The product was clear, flavorless and more or less indistinguishable from any of its competitors. But the agency TBWA's clever use of the bottle's shape and name made Absolut the first breakout premium vodka - and inspired barloads of imitators...It's stunning, actually, that these ads moved millions of Americans to pay more for a product they couldn't identify in a taste test."

#7 - 1984 - "A roomful of drones stares at a large screen where an authority figure bleats propaganda. Suddenly, a strange woman bursts into the room, hurls a hammer at the screen and smashes it to bits. The scrolling text: "On January 24, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984."" This single commercial that aired during the 1984 Super Bowl not only introduced Apple to the world as a Rebel, an image it maintains to this day regardless of it's enormous market size, and created "a new annual short-film festival (aka commercial breaks during the Super Bowl)."

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