Friday, January 08, 2010

Getting your product into stores - a case study

I rather randomly came across this CNNMoney article this afternoon, but I thought it told a nice story about how one inventor managed to get her product into stores. In this case we’re talking about educational software, but the steps this entrepreneur took would likely be helpful in other fields.

In a nutshell, the designer identified software publishers, and “stalked” them at trade shows. Deciding to self-publish instead she looked for major distributors and ultimatly chose to work with an aggregator.

Read more here:

How to get your video game into retail stores

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