Wednesday, July 26, 2017

Demand for Apps is Up but Businesses Struggle to Meet High User Expectations

From Businesss Wire:
More businesses are realizing the importance of mobile apps, but are discovering deploying and managing apps in their business is not as easy as they had thought. To gauge the state of apps in the enterprise, Kony, Inc., the leading enterprise mobility and digital applications company, partnered with Wakefield Research. The global survey of more than 1,000 line-of-business executives revealed the majority of respondents are still unsatisfied with the apps they have due to challenges around user experience, cost, and ongoing maintenance. In addition, trust in IT is dismal with fewer than 1 in 5 of respondents saying they would work with their in-house IT department.

“Enterprises recognize the importance of apps for their business,” said Carlos Carvajal, chief marketing officer at Kony, Inc. “Unfortunately, as this survey reveals, hurdles around app user experience, cost, and management are stifling innovation. The challenge is organizations that fail to innovate quickly become irrelevant in this digital era.

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