Got a Complaint About In-Store Shopping? Get in Line.

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From eMarketing:

A new study adds another data point to the pile of evidence: The most frustrating thing about shopping in-store is waiting in line to check out.

But the study from Mood Media did underscore that there are still aspects of the in-store experience that shoppers value.

Nearly three-quarters (72%) of US internet users surveyed said it was important to be able to touch and feel products—women (77%) even more so than men (67%).

Almost as many, 66%, said they liked the “instant gratification” of shopping, and 48% said they liked to be able to browse and discover items while shopping in a store.

A significant number of shoppers also said they liked to be able to speak to a shop assistant.

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