Friday, July 28, 2017

Marketing Highly Unsexy Products

From MarketingProfs:

The appeal of some products is obvious. It's not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a revolutionary smartphone. Other products, however, have to work harder to explain the problem that they're solving.

Moreover, some industries serve fundamental needs in society—but don't receive the kind of attention heaped on upstarts like Snapchat: Think Oracle, the second-highest earning software developer in the world; its name would likely draw a blank stare from the man in the street.

There is hope, though. Here are 11 powerful steps for marketing products that, on the face of it, might seem totally unsexy.

1. Define the problem that you're solving

Instead of telling people about the reasons that they should like your product, identify what your customers are looking for and frame your pitch around that.

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