The 10 Most Expensive Paid Search Keywords

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The high cost of these keywords is the result of competitive bidding, according to the report. For mesothelioma-related keywords, attorneys set high bids in Google AdWords because they stand to receive large sums of money when a plaintiff in a lawsuit gains a favorable judgment or settlement.

One thing to note is that keywords with the highest average CPCs tend to be more niche and do not generally correlate to the biggest overall ad spends.

An analysis of 2014 data by Adgooroo found the top keywords by spend are for the most part broader terms, such as "free credit report" and "car insurance."


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