Wednesday, August 26, 2015

The Do’s and Don’ts of Email Marketing Content

Few would argue that a finely-tuned message is key to the success of an email marketing campaign. At the same time, the styling and delivery of the message can be equally, if not more, important than the message itself. The way your email appears to both people and spam filters can make or break your campaigns.

Unfortunately, the preferences of users and spam filters are directly opposed in some cases. The only way to ensure that your email gets delivered and received well is to create email content with both sets of preferences in mind. For your convenience, here are our set of email content do’s and don’ts.


Do

Proofread Your Content – This one should be self-explanatory. Spam filters key in on typos and sentences that don’t make sense as signs of spam. For human recipients, errors look unprofessional and careless.

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