Data Marketers Know What You Bought Last Summer

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from Elise Hu of NPR
If you've ever wondered just how much marketing companies know about you, whether it's your education or income or purchase preferences, today you can see for yourself. With the beta launch of AboutTheData.com, marketing technology company Acxiom is giving you a glimpse of the online profile your shopping habits have created for you — the one digital marketers use to sell things to you.
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