Tips for Marketing Live Events in the Era of SMAC

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Today, four technologies are driving live-event marketing: social, mobile, analytics, and the Cloud—"SMAC."

SMAC technologies provide myriad new ways to get to know your fans, reach them at the right time through the right channel, and measure results to ensure you spend your precious event marketing dollars wisely.

The days of spreading the word about concerts or other live events with fliers and radio spots have all but disappeared, laid to rest alongside the cassette tape and the Discman in the graveyard of Music Industry Past.

Here are four ways that live event promoters and venues can use SMAC in their digital marketing.



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