Friday, December 28, 2012

Is it time for your marketing to include a mobile app?

From SmallBusinessNewz

It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Mobile software developer Flurry reported more than a trillion unique app events in November – a number simply unheard of even two years ago. Some food for thought: in January of 2011, around 100 billion mobile applications existed. At this writing, that number has just passed the 1,000 billion mark. Is it time for your business to have a mobile app?

Consumers spend more time with mobile apps than they do watching television. Flurry reports that mobile apps are quickly closing in on Web browsing, which has stayed stable over the past year at an average of 168 minutes per day per consumer, while mobile applications rose from 94 to 127 minutes. Television watching has stayed steady at between 70 to 72 minutes per day for the past three years.

It makes sense, really. There are 6 billion mobile subscribers worldwide, according to mobiTHINKING. Smartphones and tablets have made it possible to be connected at all times and mobile apps mean bypassing laptops and desktops completely to get needed information. The novelty of mobile apps has worn off; they are now an integral, normal part of everyday life

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