How Fancy Do Consumers Want Their Wearables?

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Wearable device awareness is high, but ownership—and purchase intent—remain low. Indeed, May 2015 polling by Altimeter Group found that just 7% of US internet users owned a wearable, and a March 2015 study by DigitasLBi put wearables penetration among internet users worldwide at 17%.

What could urge consumers to take the plunge? When April 2015 polling by Chadwick Martin Bailey (CMB)—which found that six in 10 US smartphone owners were familiar to some extent with wearables—asked about the most desirable features, respondents stuck with three categories: fundamentals, health and point-of-sale payments—in other words, nothing overly fancy.

See more at eMarketer

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