Expanding the Product Line
There was a recent discussion on a listserv I monitor about what a florist might do who is suffering in the recession. One participant suggested "expanding their offerings beyond just flowers...some gifty/crafty stuff to compliment the flowers and get feet through the door and create incremental volume." Good idea, that. One of my favorite resources is looking at the Economic Census for the Product Lines documents. The one for Retail Trade (NAICS 44-45) can be found here . For NAICS code 45311, found on page 173, you'll see that of the 22,750 florists in 2002: 3719 sell candy, 1209 sell other food stuff or 4061 selling some sort of grocery item (some sell both) 9268 sell some sort of kitchenware 603 sell jewelry 364 sell books 4810 sell games and toys Again, these are 2002 numbers - the 2007 numbers don't exist yet - but it does provide some guidance for how an entity might diversify its line. There are similar product line reports for: NAICS 22: Utilities NAICS 42: W