New York SBDC Research Network

Written by Karen Zraick  Article from The New York Times It’s the centerpiece of the biggest holiday of the year for many American families: the Christmas tree, the focal point for parties and presents, replete with favorite ornaments and lights.  Some cherish the scent of a real tree and the tradition of bringing it home, while others prefer the tidier and easier option of the plastic variety.  But which is better for the environment? Here’s a look at some of the central claims — and the common misconceptions — in that debate.

Article from The Federal Reserve Bank of New York  Latino-owned businesses are growing in number and importance to the American economy. Contributing more than $700 billion in sales to the economy annually, they are also an important source of employment as sole proprietors and as firms with employees on payroll.  The 2012 U.S. Census Survey of Business Owners estimated that Latino-owned firms have 2.3 million employees on payroll, a number that by several counts has grown since the survey’s release. One in four new businesses, traditionally key sources of new jobs, is now Latino-owned. Quite simply, small business growth is tied to the fortunes of Latino-owned businesses.  Yet, research also shows that Latino-owned firms face significant growth barriers. Estimates from the Stanford Latino Entrepreneurship Initiative (SLEI) highlight that only three percent of Latinoowned businesses grow to $1,000,000 or more in annual revenues, compared to six percent of white-ow...

Written by Ross Benes  Article from eMarketer Marketers are invested in accurately identifying their target audiences, but they often miss the mark.  In a July 2018 survey of 408 marketing industry professionals in North America conducted by Winterberry Group and Data & Marketing Association (DMA), only 2.4% of respondents said they plan to reduce their spend on marketing identity solutions over the next year.  Marketing identity products tie together reams of data so that marketers can more accurately identify the people who see their ads.  Just one in seven of the North American professionals polled said that they are able to identify audience members extremely well. Most respondents indicated that they can identify their audience fairly or somewhat well.

Written by Jonathan Michael  Article from Bplans Small business owners and entrepreneurs are almost always working, whether they’re in the office or not. But is it possible that occasionally taking time off and resting is better for your business?  Here are 15 quotes from famous authors, poets, and speakers on why time away from work could be just as important to your bottom line.

Article from Entrepreneur Do you have a strategy to make the most of this year’s Small Business Saturday? It can be a big day for small businesses and a great kick-off to the holiday season. It is coming up on Saturday, November 24, and if you plan ahead, you can leverage this celebration to help raise awareness of and grow your business.  Watch this webinar for an insightful conversation with celebrity chef, entrepreneur, and Food Network star Robert Irvine, B2B brand marketer Melissa Lapp from Comcast Business, and Entrepreneur author and small-business owner Jill Schiefelbein during a 60-minute webinar called “Make the Most of Small Business Saturday and Kick Off the Holiday Season.” Presented by Comcast Business and Entrepreneur, this webinar will teach you how to leverage technology to help you better serve your customers and get insights that will help you grow—doing more with what you already have.  Where is your business missing opportunities to better serve...

Written by Marco Carbajo  Article from Blogs. Industry Word Choosing which business structure is right for you is a crucial step when starting a business. The entity you select has legal, financial, and operational implications. Here are three factors to consider when choosing a business structure.  Business Taxes – Business owners must meet all federal, state, and local tax obligations to stay in good legal standing. The type of business structure you choose impacts your personal liability and which taxes your business must pay.  For example, choosing a sole proprietorship may be the easiest structure to form for a small business startup, but it comes at a price. A sole proprietorship has less government regulations and tax obligations than all the other business structures. It’s taxed at the personal level because you and your business are considered the same legal entity. This means you are personally responsible for all the business’ losses and liabilities. ...

Excerpt from an article by Krista Garcia To read more, visit  eMarketer "Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss. An April 2018 Evergage and Researchscape International study found email content was by far the channel that more US marketers personalized, cited by 71% of respondents. Personalizing home pages (45%) and landing pages (37%) were a distant second and third. When asked how email was personalized, 76% of respondents said they use a first name in the message or subject line. Just over half recommend products based on audience segment, while one-quarter suggest products on an individual basis."