New York SBDC Research Network

A fan of the hit series Mad Men? Based on an advertising agency on Madison Avenue in the 60's, check out some lessons from the show that would be useful for business owners: Don’t depend on one customer for all or your major part of your business: In the episode the newly formed company which is a small business faces the loss of the client “Lucky Strike” brings home the horror of a business losing their biggest customer. Ideally the best strategy could be to continue to get more new customers so that your entire business is not dependent on one customer. Take risks. Don’t be afraid to let a client go under compelling circumstances: I am not 100% sure about this so I hope you can give me your experiences. In the series when the company decides to go after the business of American Airlines they decide to drop another profitable existing client. If you are a proponent of a “bird in hand is worth two in the bush” then you would be cautious with this. Offline networking and s

Many firms assume that customers can do just one thing of real significance: buy their products and services. It's time to seriously challenge that assumption, as many companies are doing by looking to customers to fuel their growth engines. Facebook, for example, has close to 1 billion customers who don't pay a cent. Yet the company is receiving valuations of $50 billion and more — despite having just 3,000 or so employees — because of the extremely high-potential, non-purchasing value such customers provide. In a phrase, Facebook and other forward-thinking companies look to their customers to grow their businesses. This isn't genius at work. In fact, entrepreneurs like Mark Zuckerberg and Marc Benioff of Salesforce.com, are simply recognizing — and acting upon — entirely obvious realities about customers and their desires and competencies, choosing to leverage these rather than fight against them, as so many firms do. Here are five examples: Customers know more abou

Teams that are geographically-dispersed, or virtual, have now been used and studied for more than three decades — yet we all still wrestle with how to get them right. Managers frequently ask for best practices for managing their global teams, and recently we've noticed some common themes. Here are the three questions that keep coming up again and again, and what the research tells us about how to address them: 1. When and how often when do we need to meet face-to-face (FTF)? Despite the appeal of completely virtual teams, most team leaders try to convene their teams for face-to-face meetings at some point — leading them to ask how often and when should they do so. We share two robust findings to consider when planning face to face meetings. First, research by Maznevski and Chudoba, Carmel, and others finds that FTF interaction is especially important early in a team's life, particularly when the team is comprised of people who don't already know each other. "Earl

As more and more companies are falling victim to security breaches, a lot of businesses are worried they could be next. These concerns reached a new height over the course of 2011 as Sony, Citibank, and even certain areas of the government were hacked. More HERE .

The path to productivity is not a new assistant or project management software. It's these four shared characteristics. 1. They have a life. Far from being the maniacally focused, late night or early morning types, truly creative innovators or problem solvers have a rich life outside of work. One of the finest CEOs I've known, Carol Vallone, founder of WebCT, coached her local softball team. She said it's where she honed her leadership skills. It also meant she had to take her mind off work and think in different ways. No wonder academic research keeps showing that external commitments are highly correlated with high achievement. 2. They take breaks. It's easy to think that you'll get more done if you never stop. But what's clear from neuroscience is that we can easily get resource-depleted (tired) and can quickly become rigid and narrow minded (tunnel vision). In other words, we get stuck. Taking a break—just walking around for a minute—can reset and re

Deloitte is a company that provides audit, financial advisory, tax and consulting services. For a limited number of industries, they provide 2012 industry outlooks. Check out the Top Ten Issues in 2012 for Commercial Real Estate or the Insights into the Future of the North American Natural Gas Market for an idea of what's available.

Technology has certainly made an impact in the way we do business these days. It’s practically impossible to run a small business without it. In the world of franchising, technology is a very important part of the actual business model. A good franchisor with good technology makes it a lot easier to be a franchisee-an owner. If you’re considering franchise ownership, make sure that you find out what’s being used by the franchise company that you’re thinking of joining. Make sure that the systems in place are designed to help you succeed as a franchisee. For the full article, click here .